Project Manager & Marketing Communications
Rojina
Thapa
16+ years managing projects and marketing communications at Sana Hastakala — coordinating international operations, keeping teams aligned, and delivering with the structured discipline that clients and stakeholders rely on.
About Me
16+ Years Managing Projects & Marketing at Sana Hastakala
Since 2008 I have been managing projects, coordinating international marketing, and driving export growth at Sana Hastakala — handling trade fairs, stakeholder communications, and cross-functional teams across 15+ countries.
I bring that same structured, hands-on approach to clients who need a reliable project manager and communications partner — someone who keeps things organised, documented, and delivered on time.
What I Value
Clarity First
Complex requirements turned into simple, actionable plans everyone can follow.
Ship on Time
Quality work delivered on schedule, with solid QA to catch every issue first.
Clean Docs
Every decision documented, every process clear — seamless handoffs every time.
Collaborative
Building trust across cultures and time zones through transparent communication.
Education & Skills
- 2023 – 2025
Executive MBA (EMBA)
Kathmandu University School of Management
- 2011 – 2015
MA in Anthropology
Patan Multiple Campus, Tribhuvan University
New Era Fellowship
- 2007 – 2010
BA in Development Studies
National College, Kathmandu University
Core Competencies
Strategic thinking and hands-on execution built through 16+ years of international operations and agency delivery.
Project Management & Coordination
ExpertQA & Automation Testing (GHL)
ExpertMarketing Operations & IMC
ExpertStakeholder & Client Management
ExpertWordPress & Page Building
AdvancedExperience
Marketing Manager (Level 7)
Sana Hastakala · Lalitpur, NepalLeading international marketing strategies and export growth. Managing integrated marketing communications, attending trade fairs (Ambiente Frankfurt), representing the organization at WFTO conferences, and building relationships with buyers and partners across global markets.
QA Manager / Tester
Ential (AI Marketing Agency) · RemoteEnd-to-end testing of automations, workflows, funnels, checkouts, payment flows, and SMS/email sequences in GoHighLevel. Reported bugs with clear reproduction steps, collaborated on launch checklists, and supported GHL page creation and implementation updates.
Export / Communication Manager
Sana Hastakala · Lalitpur, NepalExecuted fair trade promotion internationally. Contributed to integrated marketing communications under CBI Netherlands-supported initiatives. Coordinated trade fairs, managed buyer relationships, and served on the Fair Trade Group board representing Sana Hastakala Pvt. Ltd.
Heritage & Fair Trade
16+ Years in Artisan & Handicraft Operations
Since 2008 I have been promoting and scaling authentic Nepalese handicrafts on the global fair trade stage — building supplier networks, coordinating artisan collaborations, and managing operations for organisations committed to sustainable craft preservation.
Sana Hastakala
Sustainable Artisan Ventures · Est. 1988
A pioneering organisation dedicated to preserving Nepalese traditional crafts while empowering artisan communities. Working at Sana Hastakala for 8+ years (2011–2019) I contributed to business development, international marketing, and fair trade promotion. Currently serving as Marketing Manager (2020–Present), driving brand positioning and export growth across global markets.
Leadership & Community
Rotaract Club of Kathmandu Metro
Advisor (2010–Present) · Past President (2009–2010)Led a club of 25+ university students, coordinating strategy, service activities, and leadership workshops. Acted in award-winning documentary "Close Call" for HIV/AIDS awareness.
Fair Trade Group (FTG) Nepal
Board Representative · Sana HastakalaRepresented Sana Hastakala on the Fair Trade Group board, contributing to policy, industry standards, and advocacy for Nepalese artisan communities at the national and international level.
Services
16+ years of project management and marketing communications at Sana Hastakala — coordinating international operations, managing campaigns across 15+ countries, and keeping teams aligned from planning through delivery. I bring that same operational discipline to your projects.
Project Management & Admin
Structured delivery from day one. I manage projects end-to-end — planning, coordination, stakeholder communication, and documentation — so your team stays aligned and nothing falls through the cracks.
- Project planning, scope definition & delivery timelines
- Client coordination, meeting notes & stakeholder alignment
- Resource scheduling across design, dev, copy & ops
- Documentation, SOPs, handoff checklists & reporting
Marketing Communications & Operations
16+ years managing international marketing campaigns at Sana Hastakala — coordinating across teams, markets, and time zones with clear communication and measurable results.
- Campaign coordination: schedules, assets & approvals
- Stakeholder communication, reporting & follow-ups
- Vendor/partner coordination for deliverables
- Publishing workflows & content calendars
QA for Funnels & Automations (GHL)
Systematic testing of every workflow trigger, form submission, payment path, and email sequence — so your clients experience flawless execution on launch day.
- Workflow, trigger, campaign & webhook testing
- Funnel/website QA: responsiveness, links, forms & tracking
- Checkout & payment QA: order bumps, receipts & failure paths
- SMS/email deliverability, personalization & compliance
Page Building Support
WordPress and GHL page creation, edits, and launch preparation with attention to detail and mobile responsiveness.
- Landing page creation, edits & troubleshooting
- Mobile responsiveness & speed optimization
- Form routing & thank-you flow verification
- Designer/copywriter collaboration for final layouts
What You Get
Clear deliverables and documentation at every stage of the project.
Tools I Work With
How I Work
A structured approach that keeps projects on track and clients confident.
Kickoff
Define goals, scope, deliverables, constraints, and success criteria. Align on expectations from day one.
- Goals & objectives
- Scope definition
- Success criteria
Plan
Create timeline, task board, map dependencies, and establish a clear definition of done for each deliverable.
- Timeline & milestones
- Task breakdown
- Dependencies mapped
Execute
Daily/weekly check-ins, unblock work, document decisions, and keep stakeholders informed throughout.
- Regular check-ins
- Blocker resolution
- Decision documentation
QA Gate
Test user journeys end-to-end, log issues clearly with reproduction steps, and verify every fix.
- End-to-end testing
- Bug documentation
- Re-test & verify
Launch & Handoff
Final checks, deployment support, SOPs for ongoing operations, and a clean handoff package.
- Final verification
- Deployment support
- SOPs & documentation
My Operating Principles
One Source of Truth
Task board + timeline that everyone can access and trust.
Weekly Priorities
Clear weekly goals with daily follow-through on execution.
Decisions Documented
Nothing gets lost in chat. Every decision is recorded.
Risks Flagged Early
Issues raised proactively, not discovered at the deadline.
My QA Approach
I test like a real user would experience it — not just checking if buttons work, but validating the entire customer journey.
Start from the Customer Journey
Not the tool settings — the actual user experience.
Test Happy Path First
Then edge cases: missing fields, failed payments, double submits.
Verify Tracking & Handoffs
Forms → CRM → Pipeline → Follow-up sequences.
Re-test After Fixes
Until the flow is stable and launch-ready.
What I Test
Entry Points
Opt-in forms, landing pages, lead magnets
Automations
Triggers, workflows, tags, pipelines
Checkouts
Payments, order bumps, receipts, failure paths
Messaging
Email/SMS delivery, timing, personalization
Bookings
Calendar sync, reminders, rescheduling
Follow-ups
Nurture sequences, re-engagement flows
Authentic Nepalese Handicraft Catalogue
Access our curated collection of authenticated handicrafts direct from verified Nepalese artisans. Certified fair trade, sustainably produced, bulk-friendly pricing available.
Get In Touch
Looking for a reliable project manager or QA specialist for your agency? Let's discuss how I can help streamline your delivery process.
Let's Work Together
If you need a PM who can also QA funnels and automation-heavy builds, I'd love to hear about your next project.
- Manbhavan, Lalitpur, Nepal
- NPT (UTC +5:45)
Best Fit Projects
- Project coordination/PM for IT & marketing agencies
- QA for funnel/automation-heavy builds
- Operations support for launch cycles
Send a Message
Tell me about your project and I'll get back to you within 24 hours.
Common Questions
What roles are the best fit?
Project coordination / Project management for marketing and IT delivery teams, plus QA ownership for funnel + automation implementations.
Do you work hourly or fixed-price?
Either—depending on scope clarity and delivery timeline. We can discuss what works best during our kickoff call.
Can you work with different tools?
Yes. If your team has an established system, I adapt quickly and keep documentation clean across platforms.
Do you take small tasks?
Yes—especially QA passes, launch checklists, and page updates—but I'm best used when there's an actual delivery cycle to manage.